Etude House is a cosmetics brand for make-up, hair and body care products. The Etude House - Myeongdong Chungmuro Branch, located in the heart of a major shopping district, carries a wide selection of cosmetics that customers may test before purchasing. Moreover, the brightly lit store interior, designed with a princess bedroom decor, is sure to add fun to cosmetics shopping. Etude House has five branch stores in Myeong-dong. It focuses on trendy cosmetic products. Its first floor boasts over 760 individual items while the second floor consists of the Dollhouse Gallery and the attic in which the entertainment star, Song Hye Gyo shot a commercial. The third floor offers a gallery full of creative works by artists. Etude House is a favorite store among international tourists.