Holika Holika is a South Korean cosmetic brand established by parent company Enprani in early of year 2010. The brand has a unique magical theme and houses over 60 product lines ranging from skin care to make up. Holika Holika means 'Beauty-HOLIC'. It has over 30 outlets in South Korea and its products are also available in Thailand and Singapore. Its brand endorsement by boy band CN Blue makes it an instant hit among teens and youths in Korea.